Guiding Principles at Toyota

Since the company was founded in 1937, Toyota Motor Corporation and its subsidiaries have continuously strived to contribute to the sustainable development of society and the earth through the provision of high-quality and innovative products and services. Through such continuous efforts, we have established our own management philosophy, values and methods that have been passed down from generation to generation throughout the company. This management philosophy has been summarised into what is known as the 'Guiding Principles at Toyota'. Updated in 1997, the Toyota Guiding Principles are a cornerstone of the company's corporate management philosophy and help it to steer a clear path toward achieving sustainable development in Europe.

  1. Honour the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world.
  2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities.
  3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities.
  4. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide.
  5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labour and management.
  6. Pursue growth in harmony with the global community through innovative management.
  7. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.

Five Main Principles of Toyoda

Sakichi Toyoda

  • Always be faithful to your duties, thereby contributing to the company and to the overall good.
  • Always be studious and creative, striving to stay ahead of the times.
  • Always be practical and avoid frivolousness.
  • Always strive to build a homelike atmosphere at work that is warm and friendly.
  • Always have respect for spiritual matters, and remember to be grateful at all times.